Career Growth - Job interview - Application

Simply applying for roles is insufficient in today’s competitive job market. You need to understand why a particular role and company stand out to you. Before clicking “apply” to any job openings, take a moment to consider why this specific position has captured your interest. This article can help you craft a compelling application that showcases your fit for the position, be more prepared during a job interview, and advance your career growth. 

Why understanding your future role matters

Career Growth - Benefits of Understanding your Position

Understanding why you’re being drawn into a particular career or organization is important for a variety of reasons. Genuine interest is correlated with higher levels of job satisfaction. Knowing what you like about your job can help to boost retention rates because employees who understand their motives are more likely to stay with the company longer. Passion for your work and company frequently leads to improved performance and productivity, which benefits the entire organization. Demonstrating genuine interest during the application process improves your perceived culture fit, which is critical for long-term success at the organization. Additionally, identifying the reasons behind your attraction to a position and company can motivate you to actively pursue and seize opportunities for career growth, fostering advancement in your field. 

What to do before you hit “Apply”

Research the Company 

The first step for you is to research the company you’re applying to thoroughly. Review the company’s website, social media, and any other publicly available information to gain insights into its mission, values, culture, and current initiatives. This will help you identify how your skills and interests align with the company’s needs. 

Align Your Skills and Values 

Next, take the time to reflect on your own skills, experiences, and career goals. Consider how the role and company’s products and services match your professional aspirations and personal values. Identify specific examples of how your qualifications strengthen your candidacy for the position. 

Personalize Your Application 

When creating your application materials, make sure they are tailored to the exact role and firm. Highlight the features of the job that interest you and explain why you are the best fit. This will show your sincere interest and commitment to the opportunity. 

Networking and Informational Interviews 

Reach out to current employees or industry contacts to gain valuable insights. Conduct informational interviews to learn more about the company culture, challenges, and growth opportunities. This will help you tailor your application and prepare effectively for the job interview process. By understanding your motivations and thoroughly researching the company, you can create a compelling application that showcases your fit for the role. This approach will increase your chances of standing out and securing the position. 

Let’s get into action

If you’re ready to put these strategies into action, consider applying for a position at iSupport Worldwide. With our commitment to innovation and our employees’ career growth, we offer an exciting environment for motivated individuals. 

Explore current openings and submit your application. Start your journey toward a rewarding career with us today! 


Understanding why you’re drawn to a specific role and company is key to landing your dream job. Effectively communicating your interest to a position during a job interview can set you apart as a candidate who is genuinely passionate and well-informed. 

Remember, the journey to a fulfilling career begins with thoughtful reflection and targeted applications.